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  • Writer's pictureHayley Burtt

Design a stand-out Logo: 7 Top Tips for Logo Design Success!

orange lamb logo on a laptop screen showing logo design

So, you're ready to make your mark in the business world with a brand-new logo? That's fantastic news because a great logo can speak volumes about your brand. But where do you start? Well, grab a cuppa, because we're about to go on an exciting journey of logo design! 🎨☕

1. Font Matters: Licence Up!

Fonts are the unsung heroes of logo design. They convey mood, style, and personality, but there's a catch. Where possible, always opt for fonts with commercial licences. Why, you ask? Because you don't want any legal snags down the road. Commercial licences ensure you're free and clear to use that font for your logo without any worries. Or even better - find a font that is commercial free. Did you know that all Google Fonts are!?

2. Iconic Icons: Make it Memorable

Your logo needs to be iconic - something people can spot from a mile away. Think about the Apple or Nike swoosh. Simple yet unforgettable. Consider creating a unique icon to accompany your text. It should be relevant to your brand and memorable enough to stand alone when necessary. Just remember, it doesn't need to tell your whole story; it just needs to pique interest.

3. Play with Backgrounds: Be Versatile

Your logo should be a chameleon, blending seamlessly into any background. Test it on various colours and textures to ensure it remains striking and legible. You never know where your logo will pop up - from billboards (like an A-lister!) to business cards. Versatility is key to making sure it always looks its best.

4. Less is More: Keep it Simple

In the world of logos, simplicity reigns supreme. Overly complex designs can be confusing and lose impact when scaled down. Aim for a clean, minimalist look that's easy to recognise and reproduce. Remember, it's often the simplest logos that are the most memorable.

5. Colourful Choices: Pick a Palette

Colours speak volumes, so choose wisely. Your colour palette should reflect your brand's personality and evoke the right emotions. Research colour psychology to ensure your choices align with your message. Don't overdo it, though; two to three colours are usually plenty to make a statement.

6. Know Your Audience: Who's Watching?

Your logo should resonate with your target audience. Know who they are, what they like, and what appeals to them. Your logo should be like a magnet, drawing them in with its visual charm. Research your competitors, too, to ensure your logo stands out in a crowd.

7. Test the Waters: Get Feedback on your logo design

Before finalising your logo, gather feedback from friends, colleagues, or even potential clients. Different perspectives can shed light on things you might not have considered. But remember, don't let feedback overwhelm you; it's ultimately your vision… and everyone likes to give an opinion! 🤣

So get your notepads, or go online and get sketching!

What logo ideas can you come up with? 🚀✏️🎉

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