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What Emotional Branding Really Means for Your Business
Emotional branding goes beyond logos and colours. It’s the feeling people have when they experience your business. When your message, visuals and presence align, your audience won’t just see your brand. They’ll feel it and that’s what drives trust, connection and long-term loyalty.
1 day ago4 min read


The Power of Brand Collaboration in Building a Stand Out Business
Brand collaboration is one of the most underrated tools for building a memorable business. In this blog, I share how partnerships, community and trust driven relationships have shaped my journey and how you can use collaboration to grow your brand in a meaningful way.
Nov 213 min read


Brand First, Then Marketing: Why Your Funnel Isn’t the Problem
Marketing without brand clarity is like shouting into the void. This blog explores why brand comes first - and how to get things working before you tweak your funnel.
Nov 144 min read


From property leaflets to personal branding: What I’d do to put my best foot forward when starting a business
When I stumbled across a pile of old Prime Site Lets leaflets, I was instantly reminded of how long branding has been part of my DNA. Even back then, consistency and clarity mattered. Because personal branding isn’t just about colours or logos — it’s about how you show up and make people feel. Whether you’re DIY-ing your brand or ready to level up, this post walks through how to build a professional presence that connects and grows with you.
Nov 63 min read


Your Personal Brand Isn’t Just How You Show Up on LinkedIn
When we talk about personal branding, most people instantly think of social media. The headshot. The headline. The carefully crafted posts.
But here’s the truth: your personal brand is so much bigger than that. It’s not just how you show up online, it’s how you show up, full stop.
Oct 282 min read


What to Do When Your Brand Doesn’t Match Your Ambition
If your ambition has grown, but your brand still feels like the earlier version of you, this blog will help you shift. It’s time to build a brand that matches the energy of where you’re going.
Oct 154 min read


What Makes a Visual Identity Actually Stand Out
Visual identity matters - but standing out takes more than a nice logo. Here’s what the best brands get right, and why it starts with strategy.
Oct 73 min read


The Real Reason You’re Not Standing Out Online
You’ve done the work. Now it’s time to make sure your brand reflects it. This is your sign to pause, realign, and stand out online in a way that feels true to who you are now.
Sep 305 min read


What actually goes into a full rebrand: and why it's more than a logo swap.
A rebrand isn’t just a new logo. It’s a full shift in strategy, visuals, messaging, and behaviour. This post breaks down what actually goes into a full rebrand - and how to get expert eyes on your own.
Sep 233 min read


It’s Not Just a Logo. It’s a Leadership Move
You’re already the expert. But if your branding doesn’t reflect that, it might be time to evolve. This blog explores how leadership branding builds trust, authority and next-level growth.
Sep 163 min read


Want to turn your growing brand into a stand-out brand?
A stand-out brand isn’t just beautiful - it’s strategic, aligned and emotionally powerful. This blog breaks down the difference between surface-level visuals and branding that actually moves the needle.
Sep 94 min read


3 Things to Do Before You Rebrand
Rebranding isn’t about slapping on a new logo.
It’s about aligning your brand with who you are now.
Here are 3 things to do first - and how to get them right.
Sep 34 min read


The 4 Energies of Every Bold Brand: What’s Driving Yours?
From Magnetic to Empowered, every brand has a strategic energy behind it. This post reveals the four core brand energies that drive connection - and how to spot what’s missing.
Aug 265 min read


Building a Brand That Grows With You
If your brand still reflects who you were, not who you are - it might be time for a shift. This blog unpacks the power of brand evolution, and what it really takes to grow with clarity and confidence.
Aug 195 min read


The Visual Identity Trap:How to stop letting aesthetic replace strategy.
Your visual identity might be stunning… but if the strategy’s missing, your audience will feel it.
Here’s how to build a brand that looks good and works hard.
Aug 124 min read


Why You’re Attracting the Wrong Audience
If you’re getting enquiries that don’t feel aligned, this one’s for you. Find out what your brand might be signalling and how to start attracting the right audience.
Aug 53 min read


Brand vs Branding: Why it matters to know the difference
Your brand is the soul of your business. Branding is how it shows up. This post breaks down the difference - and why it matters if you want to grow, stand out and actually feel proud of your online presence.
Jul 294 min read


How to Make Your Socials Sexy AF
Social media that looks good but does nothing? We’re not here for it. This blog unpacks how to create sexy socials with substance - so your content actually connects, converts and reflects the power of your brand. Get ready for bold moves, strategic tweaks and a lot less second-guessing.
Jul 223 min read


8 Branding Challenges (And How We Helped Our Clients Turn Them Into Success Stories)
Struggling with visibility, trust, or loyalty? Here are 8 common branding challenges small businesses face - and how to turn each one into a success story.
Jul 154 min read


The Five Building Blocks of Brand Identity (And Why They Matter More Than You Think)
Brand identity is more than your logo. It’s the full experience your audience has with your business - from what they see to how they feel. In this blog, we break down the five elements every brand needs to get right.
Jul 83 min read
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