that attracts your ideal audience.
Many people think that a brand is your logo or your website, but simply put your brand is your reputation. Your visual identity is a great way of saying ‘hello, come look at me’ - a bit like a sparkling shop window - but what’s most important is what happens when you grab their attention. Do they like what you are saying? Are you offering value that they want or need?
Have you ever walked into a shop that looks exciting, but you are let down by the bad customer service, and unorganised layout.
To truly stand-out you need to grow a brand that not only looks great, but has a strong purpose. What problem do you help your client overcome? Why should people engage with you? What value are you giving?
Supporting my clients to create authentic personal brands that elevates them as the expert in their fields and ultimately drives revenue to their business is what I am passionate about.
Let’s dive into the 3 areas to develop your personal brand.
1. Your brand message
Your brand message is probably the single handedly most important part of any business and it’s where I tell my clients to start. It helps to define who you are as a business, conveys your values and purpose to your customers and forms your vision and mission. It helps to create a strong and memorable identity, which can help to set you apart from your competitors and builds the important ‘know, like and trust’ loyalty. It also serves as a great way to communicate with your customers, providing consistency and clarity in your messaging.
Answer these questions:
How has my journey led me to where I am today?
What do I want to be known for?
Why am I passionate about my business?
2. Your Offering
Having a clear brand offering is important for several reasons. First, it helps to create an identity for your business that customers can recognise. Without a clear brand offering, customers may not be able to easily identify your business and its products or services, leading to less recognition and engagement. Additionally, having a clear brand offering allows you to effectively communicate your message to customers and build trust in the products and services you offer. Finally, having a clear brand offering helps you differentiate yourself from competitors, allowing you to position your business in a way that resonates with customers and drives sales.
Answer these questions:
What is your area of expertise and do you have a niche?
What are your unique selling points?
What value do you give to your customers?
3. Your visual Identity
Once you are confident in what your brand message is, and the services/products you have to offer, creating a stand-out brand identity that resonates with your ideal client creates brand recognition. A visual identity helps your brand stand out from the crowd, make a lasting impression, and creates an emotional connection with your target audience. The visual identity needs to be coherent and consistent across all your social media and marketing to build trust and awareness. It gives your brand its unique personality that sets you apart from your competitor.
Answer these questions:
Write down 3 brands you love and list what you like about them?
Now list 5 words you want people to feel when they see your brand’s visual identity?
What colours, fonts, look and feel will resonate with your audience? Clean, fun, sporty, elegant, bold, muted etc.
Is your brand making an impact?
Our businesses are always evolving and it’s vital to constantly assess your branding to make sure it is upholding your brand's message and values at all times.
My FREE simple brand quiz enables you to evaluate:
How powerful your brand is
If you are attracting the right attention
If you are connecting with your audience
If you are being effective with your messaging
All to ensure you are gaining buy in from your audience!