Visual Brand Identity
Design a signature style that feels unmistakably you.
Your visuals are your brand’s first impression - and they should reflect exactly who you are. Our Brand Identity service goes beyond a logo to create a full visual identity that’s consistent, compelling, and unmistakably you.


How does it work?
We start with a Brand Vision Deep Dive to understand your style, goals and audience. Then we craft a complete visual identity: from logos and colour palettes to fonts and graphics. You’ll receive a comprehensive Brand Style Guide to ensure consistency across every touchpoint.
This is for you if:
You feel your brand visuals don’t reflect your business’s personality
You’ve tweaked your look too many times and lost consistency
You’re launching a new brand and want to get it right from the start
You want to feel confident in your brand's visual presence
What's Included
Everything you need to bring your brand’s personality to life, with visuals that make you instantly recognisable and proud to show up online.
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Brand Vision Deep Dive call
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Moodboard & visual concept
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Primary logo + submark variations
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Colour palette & typography
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Custom graphics, icons or patterns (if required)
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Full Brand Style Guide
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Optional: Canva Brand Kit upload
Paid in instalments
* Or included as part of our
Stand-Out Brand Package -
our all-in-one signature solution to elevate your brand from every angle.
"Working with Hayley at Orange Lamb has been an incredibly efficient use of time and money. I don’t just feel like Hayley understood my business, I feel like she became a part of it, immersing herself in my vision and mission.
Hayley is reliable and easy to communicate with. She proactively digs deep into finding out as much as she can about the message behind the business then creates branding that visually and verbally projects that message out into the world.
Since working with Hayley, my business has continued to grow as a direct result of the assets we created together. "

Rae-anna Wright
Whole Health And Fitness
"The detail Hayley goes into to understand what you and your business are about and then how she translates that into branding that totally represents you as a person is amazing.
I LOVE my branding so much - honestly the worst part about working with Hayley was that all three of the options she gave me were so amazing I found it really hard to choose!
What I also really enjoyed was how fun Hayley was to work with - not only did she produce great work she was so fun to deal with."

Leah Gregory
I Am Leah .co .uk
***Recently voted The Sunday Times Best Places to Work 2025, Small Organisation***
"Your insights and perception are amazing and your down-to-earth, no bs approach is so refreshing.
It’s rare that I go back to a service provider to say ‘sell me more!’ which is exactly what I have done here.
Looking forward to our continuing working relationship.
PS. if anyone reading this is looking for a brand refresh, DON’T go to Hayley - she’s MINE!"

Jackie Bedford
Step Ahead