Brand
Strategy
Clarify your mission, message &
position YOU as the expert.
You’ve got something amazing to offer, but pulling it all together into a clear brand? That’s the part that’s keeping you stuck.
Whether you're a business owner just getting started, ready to re-align and grow, or want to start leveraging your personal brand our Brand Strategy Consultancy is designed to bring clarity, confidence and creative direction to your brand.
How does it work?
The Orange Lamb Brand Strategy is a high-impact brand clarity experience designed for coaches, experts, and service-based brands ready to align their voice, messaging and positioning.
Through an intensive consultancy we’ll shape the brand you know you’re meant to show up with - clear, confident and ready to captivate. After the session our team work hard to create your detailed Brand Blueprint Report, diving deep into your tone of voice, target audience, unique selling points, core content pillars, plus your brand foundations - vision, mission and values.
This is for you if:
You are starting a new business or want to leverage your personal brand and need to get clarity on the purpose and audience.
You’re pivoting, growing or launching a new service
You feel unclear on how to talk about your brand with confidence
You’ve outgrown your current messaging or it no longer feels “you”
You’re struggling to connect with the right audience
You want to build an aligned brand that makes marketing feel easier
What's Included
This isn’t just a chat - it’s an in-depth discovery of what makes your brand meaningful, memorable, and marketable.
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Half Day Brand Strategy Intensive (via Zoom or in person)
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Brand Blueprint Report: Your Brand Overview, Strategy & Action Plan
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Clarity on your core values, mission, and brand story
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Defined tone of voice and messaging themes
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Ideal buyer profile and target audience breakdown
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USP development & market positioning insights
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Problem/Solution mapping to support your offers
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Content strategy planning & core content pillars
£1,500*
Paid in instalments
* Or included as part of our
Stand-Out Brand Package -
our all-in-one signature solution to elevate your brand from every angle.
"I had the pleasure of working with Hayley from Orange Lamb to design my brand and webpage, and I couldn't be happier with the results. Hayley is incredibly talented at capturing the tone and essence of a business, which has been instrumental in bringing my vision to life.
Working with Hayley has been an absolute delight. She is always cheerful, eager to help, and extremely knowledgeable. Her insights and expertise have been invaluable throughout the process. Hayley's dedication and helpfulness truly stand out, making the entire experience smooth and enjoyable."
Joakim Paurell
Worry Free Wealth
"Hayley helped me get really clear on my brand message, business model and to be honest my mindset!
I’ve been in business 5 years and I’m reaching a new level with it, with that came a need to review my offers and ways of working and still have a consistent message clients could understand and trust.
Hayley is a genius at practical butt kicking and helping you see the wood for the trees.
Refreshingly ‘on it’ and followed up by an outstanding Brand Blueprint Report capturing it all perfectly!! "
Pippa Savory
Pippa Savory Coaching
"It was like stepping into the most powerful three hour coaching session.
We talked through my story, most of it deeply personal, about the choices and turning points that brought me to this path.
To then see all of that reflected back through someone else’s eyes was moving, grounding, and inspiring.
Hayley took inspiration from everything: the way I speak, the plants dotted around my home, even the colours in my clothes. She turned it all into a stunning visual identity and tone of voice that feels so me."
Catherine Lightfoot
Fire & Light Consultancy
