Client Case Study
Mel Schilling
Media Personality, Confidence Coach & Dating Expert:
A bold, dynamic personal brand and course platform - blending energy, talent and insight - brought to life for media personality and dating expert Mel Schilling.
BRAND STRATEGY | WEBSITE DESIGN | ONLINE COURSE & QUIZ
The Spark
The challenge, brief or big idea that kicked things off.
Mel was preparing to launch a major new online programme, DATE SQUAD, and knew her brand needed an upgrade to match.
Her previous site no longer reflected her energy, credibility or growing profile as a coach and TV personality. With broken links and outdated content, the site lacked clarity and structure. She needed a bold, vibrant platform that could showcase her multiple offerings, reflect her signature confidence, and help her scale her brand globally.
The Magic
What we created, designed or delivered to bring the vision to life.
We began with a brand strategy session to define Mel’s authority pillars, audience needs and messaging voice. We developed a bold new website, rewriting copy in Mel’s tone, refining structure and ensuring every section guided visitors with confidence. We built her DATE SQUAD course in Kajabi, designed the workbooks and worksheets, created a ScoreApp quiz, and coordinated a branded video shoot for the programme. The brand now aligns with Mel’s vibrant, empowering persona.
The transformation, results or difference it made.
The Impact
Mel’s new platform was launched to an audience that instantly said, “It feels like you.” The website now serves as a confident digital home for her brand, attracting aligned clients and supporting the DATE SQUAD programme launch. The quiz brought in high-converting leads, the workbooks delivered consistent results, and her visibility has grown across all touchpoints. Mel finally has a personal brand platform as powerful as her presence.
