Client Case Study
Tanya Weston Therapy
Psychotherapist & Trauma-Informed Facilitator: A warm, professional rebrand and website experience rooted in Tanya’s powerful story and trauma-informed approach.
BRAND STRATEGY | VISUAL BRAND IDENTITY | WEBSITE DESIGN | BRAND GLOW-UP
The Spark
The challenge, brief or big idea that kicked things off.
Tanya was ready for a brand that reflected the deeply personal and transformational work she does.
Her previous website was functional but lacked feeling - it didn’t connect emotionally with her audience or share her story in a way that helped build trust. She needed a brand identity that brought together her trauma-informed approach, her professional expertise and her compassionate energy.
The Magic
What we created, designed or delivered to bring the vision to life.
We began with brand strategy to unpack Tanya’s mission, messaging and tone. From there, we designed a calm and welcoming visual identity and built a website that delivered her story and services with softness, clarity and structure.
We added lead magnets, email signups and downloadable content to help build connection and support her growing practice. Her new brand reflects the depth and calm she offers her clients every day.
The transformation, results or difference it made.
The Impact
Tanya now has a brand and website that feel like a natural extension of who she is. The tone, visuals and structure all support a more connected user experience—helping her attract aligned clients and convert leads with confidence. Her downloads are growing, her email list is expanding, and most importantly—she finally feels proud to send people to her site.
