3 Things to Do Before You Rebrand

In a nutshell (because who’s got time?)

A rebrand can be a bold, strategic move - or a glossy distraction. The difference? Doing the deep work first. In this blog, we walk you through the three essentials to tackle before you rebrand. Skip them, and your shiny new look won’t stick. Nail them, and your brand won’t just look good - it’ll lead with clarity, confidence and direction.

Why we think we want a rebrand - and what’s really going on

Let’s not pretend. The moment we start to feel disconnected from our brand, it’s tempting to leap into solutions:

New logo.

Fresh palette.

Custom fonts.

A whole new Instagram aesthetic.

But hold on.

Before you open a blank Canva file or stalk design agencies on Instagram, ask yourself:

What’s actually changed?

Because a true rebrand isn’t about switching up your aesthetic.

It’s about aligning your brand with who you are now - and where you’re going.

If the answer is yes to any of the below…

• Your business has evolved, but your brand voice hasn’t

• You’ve started attracting the wrong audience

• You’re not excited to send people to your website

• You’ve got big ideas - but your brand doesn’t reflect them yet

  
  

…then a rebrand might be the right next step.

But only if you approach it with strategy - not just style.

Here’s how.

1. Define what your rebrand is really about

A rebrand isn’t just about change. It’s about choice.

And it’s powerful - when done on purpose.

So before you commission a new logo or book a photo shoot, define what this rebrand is actually trying to do.

Ask yourself:

• Am I repositioning myself in the market?

• Have I outgrown my current audience, message or tone?

• Am I shifting my services, business model or pricing?

• Do I want to be seen as more premium, more focused, or more me?

  
  

The best rebrands don’t start with a moodboard.

They start with a moment of honesty:

“This version of my brand has taken me this far. Now I’m ready for what’s next.”

2. Reconnect with your core message

Before anything else - reconnect with what you’re really here to say.

Because a lot of people don’t actually have a branding problem.

They have a clarity problem.

They’ve grown. They’ve shifted. They’ve refined what they do - but haven’t updated how they talk about it.

That’s what creates the dissonance. Not the colours. Not the layout. The messaging.

So before you even think about hiring a designer or building a new website, ask yourself:

• Can I clearly explain what I do, who it’s for and why it matters?

• Do I sound like myself when I write, post or speak online?

• Does my content reflect the energy and tone I want to lead with?

  
  

If the answer’s “no” - work on your voice and message before you invest in visuals.

Otherwise you’re just dressing up a brand that still doesn’t feel like home.

💡 Orange Lamb Tip: This is why we lead with strategy first. Our rebrands start with voice, message and positioning - because that’s the stuff that builds connection, not just clicks.

3. Audit what’s working (and what’s not)

You don’t need to tear it all down.

Seriously.

Not every rebrand needs to start from scratch.

That’s why we always recommend doing a proper audit before making any changes.

Look at your:

• Website

• Bio

• Emails

• Social content

• Brand visuals

• Client feedback

• Testimonials

• Sales pages

  
  

And ask:

• What feels most like me?

• What do people consistently comment on or connect with?

• What feels outdated, uncomfortable or inconsistent?

  
  

A good rebrand isn’t a wipe-the-slate move. It’s a re-alignment.

And the best brands are built from truth - not trend.

Bonus: Do you actually need a rebrand?

Not sure how deep to go? Here’s a rough guide to help you decide:

✨ Glow-Up → If your brand feels solid but your visuals look outdated, you just need a light polish.

 ✨ Refresh → If your audience has shifted and your message no longer fits, it’s time to update your brand direction. 

✨ Rebrand → If everything feels off - visuals, message, vibe, and energy - then it’s time to start fresh with a full rebrand.

There’s no wrong answer here. But being honest about what level of change you’re looking for will help you move with confidence.

So, should you rebrand?

Maybe.

But before you leap into aesthetics, take a breath.

What you really need is alignment.

That moment when the way your brand looks, sounds and feels finally lines up with what you actually do - and who you’ve become.

Because rebranding just to look different is short-term thinking.

Rebranding to reflect your growth? That’s long-term impact.

And that’s exactly what we help you build.

Ready to explore what kind of rebrand you need?

Ready to explore what kind of rebrand you need? 

📍 Take our brand quiz to discover where your brand stands and what your next step should be.

 📅 Book a FREE 30-minute Brand Audit for a personalised 1:1 review of your brand. 

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