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  • Writer's pictureHayley Burtt

How to pick the perfect brand name

orange lamb logo on green leaves

In the bustling world of business, where the battle for attention is as tough as a biscuit in a long cuppa, picking the perfect name for your brand is no small feat. It's not just about slapping a fancy word onto your products and services. It's about weaving a bit of magic, a smidge of logic, and a large dollop of personality into that all-important moniker. So, how do you go about choosing a name that not only ticks all the boxes but also does the cha-cha on the tongues and minds of your target audience? Well, let's dive in, shall we?

First things first, let's ponder over the wise words of William Shakespeare: “What's in a name? That which we call a rose, by any other word would smell as sweet.” Now, while Juliet was onto something when arguing over the Montagues and Capulets, in the corporate arena, a name can mean the difference between standout success and dismal obscurity.

Take, for instance, the curiously captivating tale of Orange Lamb. Why did the founder choose such a peculiar name? Well, it wasn't just plucked from thin air or decided upon in a whimsical daydream. It's rooted in personal significance – my firstborn’s initials spelled 'LAMB', and I have a fondness for the colour orange. Imagine spotting an orange lamb amidst a flock of standard white ones – it's bound to catch your eye! This notion epitomises the brand's mission: to make you stand out in your field.

Now, when it comes to choosing your own brand name, don't just jump in willy-nilly. It's worth having a natter about it with yourself (or others), but beware – this can lead to a bit of a pickle with overthinking and procrastination. Keep calm and carry on, as they say!

Consider how your brand might evolve. If you start with 'Brilliant Bathrooms' but later fancy dabbling in kitchens, you don't want your name to box you in. And if you're building a personal brand, think ahead – will it be odd if you step away but it's still your name above the door?

Now, for a spot of fun. Fancy finding a name for your brand? Grab a pen and paper and jot down:

  • Words related to what you do.

  • People you're trying to attract.

  • Adjectives you fancy.

  • Things you love, like a bit of nature, a symbol, a colour, a gemstone, or an animal.

Mix and match these words like a jolly good cocktail and see if anything tickles your fancy.

But how do you ensure your brand name isn't just a flash in the pan? Here are some cheeky tips:

Make It Snappy and Memorable:

  • Your brand name should stick like gum to a shoe. It should be easy to remember and roll off the tongue like a catchy tune.

Ensure It's Unique and Distinctive:

  • You don't want to blend into the background like a chameleon on a tartan rug. Make sure your name stands out in a crowd.

Check It's Legally Available:

  • Dot your i's and cross your t's. Ensure no one else has pinched your brilliant idea and that you're not stepping on any legal toes.

Future-Proof It:

  • Think ahead. Your brand might sprout new branches, so pick a name that allows for growth and won't leave you stuck in a niche.

Test Your Brand Name Out:

  • Don't be shy! Float your name past friends, family, or even potential customers. Fresh eyes can spot what you might have missed.

Make It SEO-Friendly:

  • In this digital tea party, being easily found online is as crucial as having milk with your tea. A unique name can help you pop to the top of those search results.

Remember, your brand name is more than just a label; it's a story, a first impression, and a promise all rolled into one. It's the handshake and the smile of your business, inviting customers into your world. So, put on your thinking cap, brew a pot of your finest ideas, and cook up a brand name that'll have your business be the toast of the town.

What will your brand name say about you?

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