How to rebrand your business - we took ourselves through the Orange Lamb process... and here’s what we uncovered
- Hayley Burtt
- 20 minutes ago
- 3 min read
How to rebrand your business
What our rebrand taught us most about was… clarity!
Sometimes you have to pause to realign.Here’s what we uncovered when we took ourselves through the Orange Lamb process...
Visuals Check-In
We Reviewed Our Visuals
Our old look felt a bit heavy. It wasn’t reflecting the energy, creativity or personality behind our work.
We wanted something more vibrant and fun that still felt clean and professional.Now, it feels like us.
We did evolve the logo just because we wanted to move away from the previous geometric shapes and have something softer and may I say cuter! (Try Norris fashion - and if you don’t know who Norris is, he is our mascot, check him out on our website)
Messaging Matters
We Fine-Tuned Our Messaging
We dug deep into what our clients are really feeling.
The uncertainty. The overwhelm. The pressure to ‘look the part’ while staying true to who they are.And we clarified how our work brings clarity, confidence and connection at every step.
So many of our clients don’t see their genuine ‘genius’. The USP’s that makes them truly stand out. We get stuck in the weeds, and struggle to articulate exactly what we do. they wear too many hats and then procrastinate each time they write as they feel like they are splitting themselves in half.
We align their overall message to make it clear even if they have multiple offers and way for clients to work with them.
Audience Clarity
We Clarified Our Audience
It’s easy to fall into trying to serve everyone.
We took a step back to focus on the clients we love working with - the ones who are ready to refine, elevate and scale with intention.
The coaches, experts and serviced based businesses who are growing and adding new offers and services. Those that want to reach more people, attract more aligned clients and take their business to the next level.
Offers Review
We Revisited Our Offers
We were doing so much for our clients... but you wouldn’t have known it from our website.
Now, our services are clearly laid out and show the full scope of how we support brands to grow.
We have our full Stand-Out Brand Package for those looking for a whole Brand detox and remodel plus individual services that people can create their own bespoke project with.
Final Reflection
So What Did We Learn?
Clarity starts with alignment.When you know who you are, who you serve and how you help - everything else flows more naturally.
A brand refresh isn’t about changing everything.It’s about checking in, getting clear, and showing up with purpose.
Go through these areas:
Your Purpose
Your Visuals
Your Audience
Your Offers
Take a look at our rebrand! Before and After:
How to rebrand your business - here's a snapshot of what we did visually:
💻 Website
Our new website is clean, clear and conversion-ready. It speaks directly to our audience, showcases our services and work, and offers free resources to spark interest and build connection. It’s fully responsive, SEO-optimised and designed to guide every visitor with ease.
🔠 Logo
We gave our logo a little lift — softening the font, updating the icon, and bringing in a playful touch inspired by our very own mascot, Norris (yes, he’s got his own fan club).
📱 Social Media Templates
Our socials got a serious glow-up. We’ve now got a full suite of vibrant, ready-to-use assets that make it easy to show up consistently and look the part.
📊 Marketing Assets
From pitch decks to Brand Reports, every asset now reflects our new vibe. Bold, cohesive, and unmistakably Orange Lamb — wherever we show up.
📣 Social Media Pages
We refreshed our banners, promo graphics and blog thumbnails to keep the new look consistent across every platform. Every scroll now feels on-brand.
Is your brand feeling misaligned?
If your brand isn’t reflecting who you are or where you’re going, maybe it’s time to revisit the strategy too.
We’re here to help.
🔗 Take our FREE brand impact quiz and find out what's holding your brand back, and how to fix it! It only takes 3 minutes to get a personalised report!
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