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  • Writer's pictureHayley Burtt

Top 5 question you need to ask yourself when starting your business

Updated: Jun 16, 2022

I have the absolute pleasure of working with people at the start of their exciting business ventures.

People that have an expert offering to share with the world.

My passion is bringing businesses to life and I have been on a huge journey to come up with an offering that really encourages people to grow a brand from the roots up, making sure the foundations have been planted correctly and watered in order for it to thrive.

But …here is a WARNING!

If you have an idea for a business and think that all you need is a quick logo and a website, you are mistaken.

You need so much more clarity on your business before this visual design stage of the brand can begin.

I have spoken to endless clients who have thrown money into building a website only to end up with something that doesn’t hit the mark.

I have spoken to endless clients who have thrown together a logo and are left wondering why they are getting no traction with growing the business.

Your brand is not your LOGO or a WEBSITE - your brand is your reputation, it is how your consumer perceives you. Think of your brand like a story, you can’t control what the reader pictures as they read. But you can control the narrative.

Without a reason for your brand to exist. A reason as to why people need your service. A constant message and tone of voice. Your brand will not resonate with your audience. It will get lost. It won’t STAND OUT.

So please please please, if you are sitting on the most exciting business idea or if you are running a business but feel frustrated that you are not getting the results you hoped for or attracting the right clients. Take a step back and just ask yourself these 5 simple questions:

  1. What is the main service I offer? How can people work with/buy from you?

  2. Why do I want to offer this service? Your passion and vision.

  3. Who is this service for? What’s their situation?

  4. Why do people need this service? What problem do you solve?

  5. Why should people use me? What sets you apart from the competition?

Once you have answered these questions, you will have the foundations to stay building your brand story and vision. A fundamental piece of the puzzle.

Get this right, and the roots will start to grow, strong and healthy.

Being aligned with your message, your mission, understanding your business's purpose and who you are talking to will make it soooo much easier when moving into the design phase of a logo and bringing your website to life. With clarity around your brand you will have clearer messaging, more result-focused call to actions and you create your visual identity with your ideal client in mind.

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