Why You’re Attracting the Wrong Audience

Orange Lamb
Aug 5
3 min read

Cut out people being drawn to a magnet with orange lamb branding

In a nutshell (because who’s got time?):

When your brand isn’t connecting with the right people, it’s rarely about your offer - it’s about how you’re showing up. This blog explores five common reasons you’re attracting the wrong audience, what it says about your brand, and how to fix it.

Let’s start with the awkward truth

If you’re attracting clients who drain you, followers who never buy, or messages that miss the mark… it’s not them. It’s you.

Or more specifically, it’s your brand.

Because here’s the thing:

Your brand is doing a lot of heavy lifting behind the scenes - whether you’ve intentionally built it or not.

The words you use, the visuals you share, the vibe you put out… they all signal something. And if those signals don’t match who you actually want to work with? You’ll keep pulling in the wrong people.

This isn’t about blaming yourself. It’s about getting curious and taking back control.

1. You’re trying to speak to everyone

Spoiler: speaking to everyone means speaking to no one.

If your content feels vague, watered down or overly generic, it’s probably because you’re trying not to alienate anyone. But connection comes from specificity. It comes from being brave enough to show what you stand for - and what you don’t.

Ask yourself:

● Who exactly do I want to work with?

● What do they need to hear from me right now?

● Where am I diluting my message just to stay “safe”?

2. Your brand voice doesn’t match your values

You might say you’re bold and human-led… but your captions sound like a corporate policy doc.

Brand dissonance happens when there’s a mismatch between your intended vibe and your actual one. And people pick up on that, even if they don’t realise it.

Fix it by:

● Auditing your recent posts. Do they sound like you?

● Asking someone you trust to describe your tone. Does it match your intention?

● Reconnecting with your brand personality (and committing to using it consistently)

3. You’ve outgrown your old brand identity

This one hits hard - because often, you didn’t do anything wrong. You just evolved.

Your offers, clients, prices and skillset have grown… but your branding hasn’t caught up. You’re still showing up as the 2021 version of yourself. And that version might’ve been lovely - but she’s not who’s running the show anymore.

When your visuals, tone and messaging reflect a past era, you’ll attract clients from that era too. Ones you’ve already outgrown.

4. You’re not leading with clarity = Attracting the wrong audience

We love a bit of mystery - but not when it comes to what you actually do.

If people can’t understand your offer at a glance, they’ll scroll straight past. Or worse, they’ll assume it’s not for them. That means you’re losing out on aligned clients… all because your branding is confusing.

Clarity is magnetic. Say what you do. Say who it’s for. Say it with confidence.

5. You’re hiding the stuff that makes you, you

Your quirks. Your edges. Your actual personality.

That’s the gold dust - but it’s often the first thing people filter out when they start “branding”.

Maybe you worked with a designer who pushed you into a style that doesn’t feel like you. Maybe you’re copying what you think professionalism looks like. Maybe you’ve never really defined what your brand is in the first place.

Whatever the reason, you’ve gone quiet on the things that make your brand memorable. And that silence speaks louder than you think.

What attracting the right audience feels like

● They get what you do

● They feel a connection instantly

● They trust you before you’ve even spoken

● They’re ready to pay (and they don’t question your value)

● You leave every interaction feeling energised, not drained

Sound like the dream? That’s what an aligned brand creates. And it’s what we build every day for our clients.

Final thoughts: Your audience is a mirror

You don’t need a louder voice - you need a clearer signal.

When you take the time to align your brand - not just how it looks, but how it sounds, feels and flows - you stop attracting people who aren’t a fit. And you start calling in the ones who are.

So if you’ve been feeling a little out of sync lately? This might be the moment your brand steps into its next chapter.